E-commerce App Theme
UI - UX Case Study
Project Overview
Our project focused on creating an advanced e-commerce app theme that offers businesses a flexible and customizable foundation for their online stores. Recognizing the rising demand for seamless digital shopping experiences, we set out to design a theme that not only fulfills core e-commerce functionalities but also enhances user experience and visual appeal. With careful attention to both design and development, our goal was to redefine how businesses connect with their customers in the digital space.
Problem Statement
Many businesses face challenges in finding an e-commerce solution that truly reflects their brand identity, meets their industry-specific needs, and delivers a smooth user experience. Generic, off-the-shelf themes often fall short in customization and fail to accommodate the diverse demands of various sectors. Moreover, outdated or poorly designed themes can negatively affect user engagement and reduce conversion rates. Our objective was to tackle these issues by providing a highly customizable app theme that enables businesses to craft distinctive and engaging online shopping experiences aligned with their brand and audience.
The Objectives
- An industry-recognized and well-established digital beauty hub.
- Improve mobile responsiveness and optimize for PWA technology.
- Enhance the checkout and cart experience to increase conversions.
- Refine search functionality and navigation for seamless user journeys.
- Benchmark against industry competitors to adopt best practices.
01 Discover
User Research
Our user research process was comprehensive and aimed to gain deep insights into the needs, preferences, and pain points of e-commerce businesses and their customers. Through surveys, interviews, and usability testing, we gathered valuable feedback from stakeholders and end-users to inform the design and development of our app theme.
Key Findings
- Demand for greater customization: Businesses expressed a strong need for themes that could be easily adapted to reflect their unique branding, product types, and industry-specific requirements.
- Frustration with generic templates: Many users reported that off-the-shelf themes lacked flexibility and often required costly workarounds or third-party plugins to meet their needs.
- Importance of mobile-first design: A majority of end-users emphasized the need for seamless mobile experiences, given the growing trend of mobile shopping.
- Desire for streamlined user journeys: Both businesses and customers highlighted the importance of intuitive navigation and simplified checkout processes to reduce cart abandonment.
- Visual appeal as a competitive factor: Users consistently noted that modern, aesthetically pleasing designs played a key role in building trust and encouraging purchases.
- Need for performance optimization: Fast loading times and responsive design were identified as critical factors for retaining users and improving overall satisfaction.
02 Define
Persona
Based on analytics, these personas reflect key shopper types, guiding UX enhancements for better engagement and personalization.
Key Features
Some important features developed into the website
Two Unique Styles
The theme includes two distinct design styles, each with its own visual language and branding flexibility. This allows businesses to select the version that best aligns with their brand identity and appeals to their target audience.
Flexible Customization Options
Businesses can personalize the theme by adjusting color palettes, typography, layout structures, and product display formats—empowering them to create a cohesive and brand-consistent shopping experience without needing advanced technical skills.
Intuitive Navigation
The app theme is built with user-centric navigation patterns, ensuring that shoppers can easily browse categories, filter products, and find what they need quickly. Smart menu structures and sticky navigation improve accessibility and reduce friction throughout the journey.
Virtual Makeup Try-On (for Beauty Brands)
For businesses in the beauty industry, the theme supports AR-powered virtual makeup try-on features. This allows customers to preview products like lipsticks, eyeshadows, and foundations in real-time using their device's camera—enhancing confidence in purchase decisions and reducing returns.
03 Ideate
Information Architecture
The information architecture (IA) of our e-commerce app theme was thoughtfully designed to ensure intuitive navigation, streamlined user flows, and a seamless shopping experience across all devices. It serves as the structural foundation of the app, organizing content, features, and functionalities in a way that aligns with user expectations and business goals.
04 Design
Design System
First Theme Color Palette
Second Theme Color Palette
First Theme
Second Theme
Thank You
For Watching
